Personal Branding Interview Heather Cabot - Personal Branding Blog - Stand Out In Your Career

Personal Branding Interview Heather Cabot - Personal Branding Blog - Stand Out In Your Career Today, I spoke to Heather Cabot, who is the Founder Publisher of The Well Mom, and the Web Life Editor for Yahoo!. In this interview, Heather explains how she came up with her brand, how she transitioned from a job at ABC News to being a mom, the communication skills that she gained at ABC to establish her new career, and more. How did you come up with the idea for The Well Mom? Do you consider it your personal brand? I came up with the name and the concept for The Well Mom after an inspiring lunch with a longtime friend and successful entrepreneur (Grace Niwa of Niwa PR and New Asian Cuisine) about 3 years ago. I was telling her that it had been a year since leaving my network job and despite some freelancing, I was still trying to figure out what I wanted to do next professionally. I had been interested in wellness and motherhood and was even thinking about getting certified as a fitness trainer to build a business around moms when Grace asked me why I wouldnt want to write about it instead? She encouraged me to investigate the mom space and consider doing a newsletter and maybe a book. On the way home, I started thinking about the monthly well baby visits to the pediatrician and the fact that despite all the changes I had been through, once I was discharged by my own doctor 6 weeks after giving birth, that was pretty much it until my next check up. (This is the norm for most new mothers and one of the reasons it is so important for family members to be familiar with the signs of PPD.) Thankfully, I did not suffer from postpartum depression. But I definitely struggled with my identity shift to motherhood and the transformation of my life (body, schedule, career, friendships, etc) and I had been craving some well mom support and follow up especially during that first year of motherhood. Thats how it happened. I do consider it my personal brand and personal mission. I also represent Yahoo as a digital trends and lifestyle expert and there is great synergy in that I often get to research and discuss topics which focus on ways to use technology to streamline, simplify and enhance our lives. Was it hard to go from your ABC News anchor job to being a mom? What do you miss? I had a very unusual transition because my husband took a new job in Los Angeles right after the twins were born. We moved from NYC when they were 11 weeks old. So I had new parenthood, a new city and a new identity to contend with all at the same time. It was very hard. I think I really missed covering the news most during the presidential campaign. It was the first time in more than 15 years that I was watching a major election season unfold from the sidelines. On the other hand, it was wonderful to know that I would be home to vote (and bring my kids to the polls!) and that I could actually watch all the coverage I wanted and read everything as a citizen. Along the way, I was lucky to meet some fellow ex-TV newswomen turned full-time moms who totally related to what I was going through. That was helpful. My husband was and continues to be a constant support. After having twins, how did you change your career to adopt to your new situation? I looked for opportunities that would enable me to use my reporting and writing skills without having to be on call 24/7. Once I let go of the idea that I had to return to a network correspondent slot or local news anchor job, etc., the world opened up for me. I started building my site, learning about web navigation, SEO, intellectual property and privacy law and suddenly, I was invited to represent Yahoo. Shortly after, I was approached to write a weekly blog for The Huffington Post. The new career just kind of came together and it continues to evolve. And by the way, I have met the most inspiring and amazing people since launching The Well Mom. The people I have met have been the BEST part!!! What does it mean to be a well mom? A well mom is someone who knows that to be the best caregiver you can be, youve got to care for yourself. Whether its scheduling in exercise every day or packing yourself a sandwich because you know you wont have time to eat or making time to see a friend for a walk or coffee, or saying to your partner, Can you please watch the kids for a half hour while I run out to do X for myself, a well mom makes herself a priority. I will admit, I am just as guilty as the next mom of not doing this enough. I really launched The Well Mom as a pep talk for myself just as much as everyone else. It is HARD to remember yourself when you are juggling everyone elses needs. Some weeks I do better than others. As I write this, I am recovering from a bout of strep throat. What communications skills did you master as an anchor that have helped you in your new career? I think the best advice I ever got about on-air presentation was from a voice coach I worked with while I was at ABC. Her name is Priscilla Shanks. She reminded me that at the end of the day, even if you have the best voice, the right look, the most impressive resume, none of it matters unless youve got confidence in yourself. Youve got to own it and project that to the audience. Looking back, it sounds like advice for the American Idol contestants. But it really is true. Self belief is the key to success especially in front of the camera. I think raising my children has helped me gain immense confidence in myself and also has helped me let go a little more and have fun. She was right on. As a communicator, I think it is essential that one is steeped in the subject matter one is talking about. Know your stuff. I dont memorize talking points or a script when Im being interviewed. But I do a tremendous amount of research and preparation and get very involved with the editorial process. I approach my work as a spokesperson the same way I did when I was reporting. And if I dont know the answer to a question, I dont fake it. Im honest and say, that was a great question, Ill have to get back to you but what else would you like to know? Heather Cabot is the Founder Publisher of thewellmom.com, a weekly e-zine that empowers and inspires moms to better care for themselves in mind, body and spirit. She also serves as Web Life Editor for Yahoo!. Cabot has spent more than 15 years as TV reporter and anchor. Prior to founding The Well Mom, Inc., she co-anchored World News Now and World News This Morning, the overnight and early morning network news broadcasts for ABC News. During her tenure at ABC News, Cabot also reported for Good Morning America, World News Tonight, ABC News Radio, abcnews.com and served as a national correspondent for 200+ local ABC affiliate stations around the country and international partners including the BBC and NHK. While at ABC, she covered major national news events including, the hunt and capture of the DC. Shes also a contributor to The Huffington Post.

3 Careers Not At the Risk of Automation

3 Careers Not At the Risk of Automation In the future, industrial automation will continue to decrease the need for human workers in the developed world. Jobs like trucking are slowly being transferred to self-driving trucks, as businesses can save a good deal of money on labor over the long term. Even white-collar careers such as the paralegal and clerical fields are highly susceptible to automation by computer programs.So how can one ensure that they will be employable as this drastic societal change occurs? evalThis problem can be mitigated by observing trends in the economy and finding sectors that will grow long into the future. In this article, we will introduce you to the three safest sectors in which to launch your career.1. “Green Jobs”evalPhoto Credit â€" flickr.comAs demand for dirty and finite fossil fuels decreases, wind and solar energy are taking their place. With governments across the Global North trying to meet Paris Climate Protocol targets, it only makes sense to enter into this innovative and poten tially lucrative field.In the field of green jobs, one can become a… Wind turbine technician, constructing and maintaining power-generating windmills. Though wind is a renewable resource, the infrastructure needed to keep these turbines running must constantly be repaired and refitted. This means that wind turbine technicians will have jobs well into the foreseeable future.Green construction worker, building structures powered by wind, solar, geothermal and fuel cell technology. Insulation and energy efficiency are important parts of this career path, and management positions such as site foreman and others offer upward mobility.Or a Solar Energy Panel Installer, equipping both commercial and residential properties with clean energy. With subsidies propping up the industry worldwide and with the cost of solar panels steadily decreasing, solar panel experts have a bright future ahead of them Health IT Specialists tie work into both the health field and our next sector…3. Informat ion technologyInformation technology is pervasive in our lives: nearly everyone carries a smartphone; practically every industry is becoming more and more dependent on high tech. It is unlikely that this trend will abate anytime soon, so consider the following: evalWeb developer, creating and maintaining the websites we use to research, shop and connect with our peers;Software engineer, creating the apps we use on our phones and on our tablets.Information and Communications Technologies Professional: ICT job availability grew 38.6% from 2011-2015 in the EU, showing a marked increase in demand for this skill. Global telecommunications networks continuing to expand, meaning a need for more laborers to build and maintain them.Finding Your career in the 21st CenturyKnowing what fields are poised to grow and which are dying is good career advice for any professional, young or old. Though there are other sectors of the global economy that are poised for growth, these three are perhaps the most stable and lucrative. So if you’re just entering the job market or are looking to make a career switch, consider these three fields!

How To Harness The True Power of Social Media In Your Job Search

How To Harness The True Power of Social Media In Your Job Search 61 Flares 61 Flares Back in July of 2009, my life was quite a whirlwind of confusion.  Corn on the Job  launched that month, just 4 months after the entire HR department (that means me) was cut after an acquisition at my company.  Initially, I created this here blog as a way to give back and help job seekers, but blogging and the quick mastery of social media gave my job search more than I could ever imagine. You see, at that time in my life, I was lacking direction and focus.   I had just about 4 years of experience in recruiting and was close to finishing my Masters in Human Resources from Villanova University.  On paper one might assume I was being prepared for HR Glory.  To be honest, I wasnt thrilled.  Going back to what was familiar just wasnt exciting anymore. The True Power of Social Media The social channels I used, specifically Twitter, gave me access to basically anyone I wanted.  While I was connecting with job seekers, I also was able to reach out to other bloggers, recruiters, HR folks, and others who felt lost like I did. What did I do? I started packing my days with phone calls.  I used Twitter, Facebook, and Linkedin to start the conversation and build connections.  Then Id reach out and see if they had interested in chatting on the phone.  Everyone had interest.  No one turns down a phone call. It was then that I realized the true power of social media.  Insert smile face. The conversations I had were highly inspiring and shed light on new areas for my  career and/or new paths I could take.  I even remember very warm job leads coming from those first phone calls I had.  It was unreal. I can still remember my first calls with Jessica Miller-Merrill, Maren Hogan, Mark Stelzner, Steve Levy, Sarah White, Jason Seiden, William Tincup, Matt Cheuvront, and so many others. Social Media led to reconnecting with Marty McDonald, the dude who started Bad Rhino with me this year.  He and I had worked at the same company for a short time in 2005, and the new 2.0 world gave us a chance to catch up again.  Not only did this reconnect lead to a contract recruiting gig in the summer of 2011, it ultimately led to the formation of Bad Rhino, a company I grow more proud of with each day that passes. Pack Your Week With Phone Calls Start utilizing the true power of Social Media and take the conversation offline.  Social Media is where the conversation starts, but you MUST take it to the next step with your connections. Build your connections through tweets, status updates, Linkedin group conversations, or however youd like.  Once you feel comfortable, ask someone if theyd like to chat on the phone or on Skype.   Youll find that no is a rare answer. When Do I Talk About My Job Search? On your calls, simply have a conversation.  Sounds easy, but it may be difficult to not jam, I need a job badly, can you help me?, somewhere in the call. Simply ask folks about their world, their career, and their life.  Trust me, theyll ask you about your situation.  Thats when you bring up your career and what youre looking for. Youll be surprised how many new ideas for your career and search come up because of these phone calls. How Many Phone Calls Per Week? Im challenging you to schedule five phone calls per week.  Its not that bad.  Dont fuss or fight me on this. If you were to have five phone calls per week (20-25 per month), I can almost guarantee youll increase your job leads, phone screens, and interviews.  Youll also gain insight from others about who you are and what you need to do with your life. Who is going to take me up on the challenge?  Any questions?

From Entry Level Jobs To Executive Jobs

From Entry Level Jobs To Executive Jobs Everyone starts their career in an entry level position. A basic resume is great for entry level positions but will not work for executive positions as your experience grows. And, experience does grow. There is a young lady who started out as a cashier in a motorcycle accessory store. She did not have a college education and so she didnt make much money. But she stayed there, went above and beyond the scope of her job and got raises and more responsibility. After a couple of years, she moved on. This time, it was still a customer service job, but it paid more and it gave her the freedom to go to school to get a degree. She has since gotten her degree after 3 years and in this current position she just got a promotion to manage two of the stores. It can be done. Many people work hard to climb this ladder of success. But you then have to change your resume to reflect you now, not the you from several years ago. Its important to keep your entry level resume up to date. As you progress in the job field, keep adding new skills, new responsibilities, etc. You will also need to adjust your career outlook so that it reflects your work ethic and beliefs and how you can better a company with your experience. As your resume turns into an executive resume, you will be able to recognize more things you can add to the resume so that it is tailored correctly, tastefully and will encompass everything you know. After all, if a resume is a reflection of you, dont you want to be presented in the best possible light?

Resume Writing For Older Job Seeker

Resume Writing For Older Job SeekerLooking for ways to write a resume that is effective? Now there are several popular methods for writing a resume for older job seekers. The main question you will have is how do you select the one that will work best for you?First, you should always know if the job you want is within your skills or not. If it is not then you must change it and add something that is relevant. However, when you choose to try to write a resume that will be effective for your older job seeker then you must go the extra mile and look for a resume writing company that specializes in the field of this field.This company should also have years of experience in writing resumes and they will have access to different options and templates for different jobs. They also should have the service of a computer onsite so you can prepare and edit your resume at your convenience. A good company that specializes in this field will also have some sample resumes that they can give you. U sing these samples will help you narrow down the companies you want to apply to.There are several other things that you will need to do to prepare a resume that will help you in landing the specific job you need. You need to include contact information such as a work email address, home address, phone number, and a social security number. Make sure you include the exact name and title as well as the exact description of your company.Also, include all the important information about yourself that will help the employer to get to know you better. Your education, work history, awards, internships, past promotions, and references should all be included on your resume.Another thing that you will need to do is to check whether the particular job vacancy is competitive. This means that it is not as easy as it was years ago to land a position that you want.With all the job opportunities that are available to older job seekers, you just have to find out how to get the job you want and submit your resume. In short, make sure you go the extra mile and let someone know that you really want the job!

Top Resume Writing for a Career Change in 40s Reviews!

Top Resume Writing for a Career Change in 40s Reviews! Most resumes show a great deal of work history that is suitable for the work description. Compare job duties to choose which ones you want and which you don't. Also, you've got job duties very similar to a nurse as you assist veterinarians the identical way a nurse would aid a health care provider. The need to modify careers because of age isn't on the list. You decide to change careers and work for a paralegal or nurse as you need to aid people or earn a difference. When applying for work, it's wise to phone in advance and learn if the business you're applying to scans their resume submissions. Attempt to speak to people in the area and read interviews to have a good idea about what you'll actually be doing. Ruthless Resume Writing for a Career Change in 40s Strategies Exploited For example, you may want to turn into a member of a career development club to create use of its tools, support and community. A career in business administration offers you the experience to work in various settings like finance and computer information systems. Quite often, your professional title is the very first thing on your resume following your name. You have enough time to correct and recover from a lousy decision and the only means to know it is a lousy career choice is should you try it. Top Resume Writing for a Career Change in 40s Choices Writing a resume can be an intimidating task. For example, your time management abilities or knowledge of specific computer programs would be helpful in most any position. Scannable resumes need specific page designs because computer scanners cannot read certain products. If you wish to work for yourself, prepare to achieve that. Career changes can be extremely costly, and you don't wish to switch simply to realize you need to've done more research. Resume Writing for a Career Change in 40s: No Longer a Mystery It's not sufficient to just understand what you w ant of out a career. It's true, you deserve another career. You would like another career it is possible to enjoy until you retire. If you've resolved to begin an entirely new career, congratulations! The New Angle On Resume Writing for a Career Change in 40s Just Released Writing a career change resume is about creating an image of how you are interested in being perceived by a prospective employer. You're prepared to complete the following advice. Figure out precisely what you're missing from your career, and the way you are going to be evaluating your new one. Weighing a few of the positives and negatives of creating a career change at 40 make it possible for you to begin with your decision-making approach.

4 Jobs In Physical Therapy Youve Probably Never Considered - Work It Daily

4 Jobs In Physical Therapy You’ve Probably Never Considered - Work It Daily According to the Bureau of Labor Statistics, a Physical Therapist (sometimes called a PT) is someone who helps “injured or ill people improve their movement and manage their pain.” While that is certainly true, the vagueness of the description can be something of a turn off for someone who might be thinking of physical therapy as a viable career option. Related: 5 Dynamic Ways To Reinvent Your Career Path Pop culture doesn’t really help with this. Every time a physical therapist is featured on television or in a movie, their actions seem limited to teaching people who to walk or move their arms again. Yes, physical therapists do sometimes help people re-learn how to walk and how to improve their range of motion in various limbs. This is not, however, all they do. There are many different jobs that fall under the “physical therapy” umbrella. If you’ve been intrigued by the field and have looked into studying PT, but are turned off at the idea of having to be confined to a hospital ever day, you might want to consider the following specializations. 1. Sports Medicine There are few people who need physical therapy more often than athletes. Part of an athlete’s job is putting himself (or herself) in a position to be injured. Many sports teams employ at least one physical therapist to work with the team’s primary physician to help rehabilitate players who have been injured. Obviously, these types of positions are highly coveted and hard to come by, but if you can get one of them, you could spend your days traveling with the team. If you like the thrill of being around performers but sports aren’t your thing, that’s okayâ€"physical therapists are often needed within the entertainment industry, particularly among dancers. You could apply for a job with a dance company or specialize in helping Broadway performers get back on stage. 2. Relaxation And Meditation Most people, when they think of going to a spa, think of getting massages, body wraps, and drinking copious amounts of cucumber water. Did you know that there are areas of physical therapy that are dedicated to pain relief and body work? You can help people manage chronic pain disorders and learn to deal with joint or muscular spasms. While few spas employ physical therapists for their guests, you can get work in a clinic offering “manual therapy”â€"a type of physical therapy that involves things like massage and improving peoples’ alignment. 3. Cancer Treatments Many oncology clinics employ physical therapists to help patients who are undergoing (or who have recently finished a round of) treatment. Chemotherapy and radiation take a lot out of people. Some patients find themselves left barely mobile and in intense amounts of pain after a treatment. A physical therapist can help the patient manage his or her pain and help improve range of motion after undergoing treatment. 4. Neurological Physical Therapy This field takes a lot of intense training. Someone who specializes in neurological physical therapy will help patients who have suffered from strokes and other brain injuries. In this job, you could be helping someone learn how to speak, how to eat, and so on. Neurological physical therapists also help patients who are affected by diseases like Parkinson’s, Cerebral palsy, and MS. Remember: physical therapists don’t just work with car crash victims (though there are a lot who do). Physical therapists work with both the macro and the micro of physical life and motion. You might decide to go into geriatric physical therapy or pediatric physical therapy. Or, maybe you love the idea of working in hospital with a variety of different types of therapies. What’s most important is that you understand that this field is not as limited as you might have initially thought! Related Posts Are Physical Therapy Jobs On The Rise? 6 Signs You’re On The Wrong Career Path The Worst Reasons To Pick A Career Path   Photo Credit: Shutterstock Have you joined our career growth club?Join Us Today!